A fresh start
People take up goals more often after temporal landmarks, such as the start of a week or a month. The authors call it the fresh start effect.
Week 7 of 8 on the suggested path
Each month I pick a theme, body, mind or soul, and one challenge to go with it.
Opens the app and offers this topic first. No account; you confirm with one tap.
In the Plan tab, on the Month card, I choose a theme and a challenge, or write my own. A one-hour activity once a month works too. On the days the challenge works out, I tick it off.
It’s an invitation, not a duty. Last month didn’t work out? On the first I start again, with nothing carried over.


Only what the sources really say. The effects are often small, but real.
People take up goals more often after temporal landmarks, such as the start of a week or a month. The authors call it the fresh start effect.
Three field studies showed it in real data: searches for “diet”, gym visits and goal commitments. That is why challenges always start with a new month.
In Plan, on the Month card, I pick this month’s theme. Just the theme; the challenge can come later.
Opens the app and offers this topic first. No account; you confirm with one tap.
Inspired by Tomáš Baťa. Monthly themes for body, mind and soul, and an hour once a month, come from Baťa’s approach. The challenge texts in the app are our own.